Magdalena Nowicka Mook (1)




Magdalena Nowicka Mook is CEO of the International Coaching Federation (ICF) and brings a wealth of experience in consulting, coaching, association management, and fundraising. She is responsible for the strategic direction and growth of the organization by partnering with the ICF Global Board of Directors and its six unique family organizations that represent the ICF ecosystem. Through her leadership, the organization has become the leading voice for the global coaching community with more than 56,000 members and 50,000 ICF-credential holders worldwide. Ms. Mook received her M.S. in Economics and International Trade from the Warsaw School of Economics, Poland. She holds a degree from Copenhagen Business School in International Management and Consulting. Magda was recognized as #1 Coach: Global Influence Thinkers50 and a finalist in the Thinkers50 Distinguished Award in Coaching and Mentoring. Most recently she was recognized as #10 of Top30 Global Gurus in Organizational Culture. She is also a trained professional coach and systems facilitator. Magda currently serves on a Key Global Associations Council of ASAE and was recently appointed to the 2023 ASAE Foresight Works Advisory Group. She is a frequent keynote speaker, having presented on organizational culture, trends in coaching, cultural competencies, ethics, regulation, and systemic relevance all over the world. Magda is a regular contributor to Forbes Magazine, Harvard Business Review, and other major publications. She is a host of a monthly LinkedIn Live event, where she speaks to organizational leaders and major influencers.


November 29, 2022 04:00 PM

KEYNOTE: Build a strong organizational culture for success

The global landscape has dramatically changed, especially in how we work and function within organizations. One thing is clear as we look to the future of work: A strong organizational culture is a requirement for impactful talent and business development. Magdalena Nowicka Mook is a recognized global influencer and guru in organizational culture, and she is CEO of the International Coaching Federation (ICF), the world’s largest association of professionally trained coaches. Ms. Mook will provide a dynamic keynote presentation that will explore how you can align your organizational strategic goals to develop a strong organizational culture. Supported by ongoing research from ICF, Ms. Mook will identify how to define and measure the impact of culture for sustainable results, and she will examine why retaining high-performing talent and maintaining bench strength are strategic imperatives. Using real-world examples from organizations that have established a strong organizational culture, Ms. Mook will demonstrate how continued success can be achieved and explore the impact that coaching has on creating a sustainable culture of innovation, productivity, and engagement.

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