Helen Basford (1)


Global Capability Lead for Coaching – ASTRAZENECA


Currently the Global Capability Lead for Coaching within the Global Talent and Development CoE at AstraZeneca, Helen owns the coaching strategy for the organisation and is responsible for successfully developing coaching capability in leaders as well as ensuring the professional coaching services utilised throughout the business provide the very best experience.

Helen is an advanced professional coach, coaching consultant and experienced facilitator with a background in organisational psychology and business leadership. Helen focuses on developing a coaching approach to leadership and designs the strategy and implementation of coaching practices across global organisations.
With a proven track record for performance enhancement across professional industries, Helen holds a degree in Organisational Psychology, CPCP through ICF as well as an ICF Advanced Diploma in professional coaching and PCC Certification.


November 30, 2022 12:05 PM

CASE PRESENTATION: How AstraZeneca is using coaching to improve its internal culture

In the dynamic landscape shaped by the challenges of COVID-19, AstraZeneca accelerated its pace of innovation, fostering breakthrough ideas within its teams. However, the rapid pace also raised concerns about burnout, prompting AstraZeneca to seek a solution that goes beyond productivity—a coaching culture. Join us in exploring how coaching has become the driving force behind AstraZeneca's success, shaping a culture where everyone brings out the best in each other.

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